Episode description

In this fascinating interview, Adam speaks with Dr Keith O'Brian, Director of Consulting at Influence at Work, about how to use persuasion and influence at work in a learning and development context.

Keith currently leads a team of behavioural scientists to create innovative solutions that change behaviour and achieve organisational objectives. He is an expert in designing persuasive technology to change minds and behaviour, spanning 8+ years in tech and digital products.

In this episode, they discuss:

1. The six principles of persuasion from Robert Cialdini.
2. Differences between learning cultures and action cultures in L&D.
3. The need for leadership buy-in and psychological safety when creating a learning culture.

Keith gives practical tips on how to use persuasion and influence effectively in L&D. If you are looking to influence, inspire and move others to take action, this is a must-listen-to episode.

Connect on LinkedIn: https://www.linkedin.com/in/keithmobrien/

Influence at Work: https://influenceatwork.co.uk/