Episode description

In this episode, Daria Kotenko shares about her money story. Daria is a Facebook and Ads Strategist and the founder of Yellow Iris Marketing. Her passion is to help coaches and course creators use Facebook and Instagram Ads in an authentic way that creates deep trust and naturally leads to sales without any sleazy tactics! Join me and Daria as we discuss the importance and role of running Facebook and Instagram ads in your business. 

We discuss about business owners’ resistance because of the cost perception of running Ads, the scarcity mindset amongst business owners, as well as her own mindset as an Ads strategist. 

Join Daria and I as we discuss the importance and role of running Facebook and Instagram ads in your business. A conversation that is truly enlightening, Enjoy tuning in! 

Key Takeaways

Business owners should realise that Facebook and Instagram Ads always involves rigorous testing and experimenting to different audiences to determine what works and effective. And not always do you get immediate result. 

Scarcity mindset shows up frequently amongst business owners, because the return isn’t immediate being them scared to invest. To break through this scarcity mindset, shift your mindset to Facebook ads, as not a cost but an investment. Just like when you are upgrading your work equipments and by doing so would allow you to work efficently and effectively. 

Ads are like amplifiers or speakers so you can speak not just one but to thousands of people. But if your messaging ads do not connect, if you don’t know how to express yourself, it’s not going to work. 

Often times business owners try to use ads as a way to solve their marketing problem, or as a way to solve their selling problem. But you have to find your ‘secret sauce.’ If you’re a carbon copy of everyone else, and don't really know how to sell whatever else, ads are not gonna save that at all. It's just going to amplify the issue.

Ads is a part of your business growth strategy. It’s a tool to help you to get to that next level.

It's really important to find your unique proposition and unique audience. Because then you're building loyalty. And then those people are going to stay with you and come back to you, when you're offering new services.

Connect with Daria Kotenko

Instagram www.instagram.com/adsbydaria/ 

Website yellowirismarketing.com/

Connect with me

FREE Resources www.lesleyathomas.com/resources/

My website www.lesleyathomas.com

Join my Facebook Group www.facebook.com/groups/moneyconfidencecommunity

Follow me on Instagram www.instagram.com/lesleythomascoaching/

Connect with me on LinkedIn www.linkedin.com/in/lesley-thomas

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