Episode description
It's the '80s and Levi's is far out in front in the battle for denim dominance.
But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.
Listen ad-free on Wondery+ here
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.