Episode description

What happens when women stop playing small and start embracing their full financial power?

Heather sits down with Eleanor Beaton—business mentor, wealth advocate, and host of the Woman Owned podcast—to discuss why financial success isn’t just about making more money, but about who you become in the process.

Eleanor shares how working with powerful women transformed her own understanding of wealth, why the pursuit of money isn’t selfish, and how stepping into financial leadership allows women to make a bigger impact in their businesses, families, and communities.

Listen in as Heather and Eleanor discuss:

• Why building wealth isn’t just about financial freedom—it’s about having a bigger impact
• The real reason women hesitate to invest in themselves—and how to overcome it
• How financial literacy and money management create long-term security
• Why women must take up space in business and money conversations to change the future

Eleanor Beaton is a business coach and entrepreneur who specializes in helping women entrepreneurs scale from 200K to $2M+.

She is the founder of Safi Media, a coaching and education company on a mission to double the number of women founders who sustainably scale to $1M+ by 2030. Since 2016, Eleanor has provided training to over 25,000 women entrepreneurs globally. Her podcast, Woman Owned, has ranked in the top 1% of all podcasts since it launched in 2016.

The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has won national awards for her achievements in entrepreneurship, leadership development and business journalism. She lives in Nova Scotia with her husband and two sons.

Check out her website here and listen the “Woman Owned” podcast.

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