Episode description

Are you holding onto an outdated identity that’s keeping you stuck?

Whether in life or business, evolving your identity is essential to staying aligned, resilient, and successful.

In this episode, I’m joined by Veronica Romney, marketing expert, visionary leader, and author of Identity Marketing, to explore the concept of identity—how it shapes us, drives us, and sometimes holds us back.

Together, we dive into:

• Why trust—both with yourself and others—is the foundation of marketing, sales, and human connection
• What it means to “become” rather than “achieve” in today’s fast-paced, distrusting world
• Why consumers are more skeptical than ever—and how brands can ethically build lasting trust
• The art of identity marketing: helping people see themselves in your brand and create lasting loyalty

This episode is a wake-up call to examine your identity, let go of what’s no longer serving you, and step into a version of yourself (and your business!) that’s aligned with your values and goals.

Veronica Romney is a certified master marketer, international keynote speaker, podcast host, and author with over 17 years of experience helping elite brands transform their marketing strategies. A former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B software company, she’s seen the marketing industry evolve from every angle. Veronica’s mission is to empower marketing teams to achieve record-breaking results while reigniting their passion for their work. When she’s not “making it rain,” she’s hosting the Rainmaker Podcast or wrangling her two man cubs in North Carolina.

Follow her on Instagram @vromney and connect with her on LinkedIn here.

Continue the conversation on Instagram @heatherchauvin_

If you're craving a reset and ready to break free from overwhelm, join me for The Cottage Retreat Intensive—four peaceful days designed to help high-achieving women reclaim time, energy, and clarity. Apply now at heatherchauvin.com/retreat and take the next step toward a life and business that truly work for you.

If you're ready to reclaim your time and energy without adding more to your plate, join me for the Time Rich Reset—a proven system to help high-achieving women gain back 10+ quality hours a week. Head to heatherchauvin.com/timerich and start making time work for you, not against you!