Episode description
Episode description
In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has played within the brand, the importance of creative diversity and the key metrics for success. Matt shares his insights into Chomps’ strategies for acquiring and retaining customers, as well as their focus on data-driven decision making. He also highlights the benefits of their ambassador program and the impact of UGC content on their marketing efforts.
Timeline:
00:00 Introduction and Background
00:28 Overview of Chomps
01:29 Role of Growth and Retention Manager
03:24 Revenue Split between Wholesale and E-commerce
04:34 Influencer Marketing and UGC
05:47 Chomps' Presence on Amazon
06:23 Budget Allocation for Influencer Marketing
07:37 Types of Influencer Partnerships
09:46 Performance of Influencer Content
10:50 Importance of Creative Diversity
12:56 Content Creation and Usage Rights
15:33 Ambassador Program and UGC
18:19 Factors Contributing to D2C Growth
20:27 Key Metrics for E-commerce Success
22:22 Biggest Learning in a Massive Brand
23:49 Understanding Retail and D2C Customers
26:04 Importance of Data and Customer Messaging
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Cody Twitter:
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw
Taylor Twitter:
https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw