Episode description

There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.

Go to: https://www.getsaral.com/ and get a 7-day free trial.

----------------------------------------------------------

In this insightful episode of The Bottom Line, we sit down with Drew Fallon, co-founder and CEO of Iris, an AI-powered profit planning platform for consumer brands. As the former CFO of MadRabbit, Fallon brings a wealth of experience in financial forecasting and analysis for e-commerce businesses.

The conversation dives deep into the intricacies of P&L management, forecasting methodologies, and the critical importance of understanding unit economics. Fallon shares valuable insights on the differences between good and bad growth, emphasizing that top-line revenue increases can sometimes mask underlying issues in a company's financial health. He uses the example of Allbirds to illustrate how aggressive expansion without proper attention to gross margins and operational efficiency can lead to significant problems.

The episode also explores the challenges of accurately attributing revenue across different sales channels, particularly the complexities of Amazon versus direct-to-consumer platforms. Fallon's expertise shines as he discusses how Iris addresses these challenges, providing e-commerce brands with more accurate and actionable financial data.

Don't miss out on this treasure trove of financial wisdom - tune in now to elevate your e-commerce strategy!

Connect with Cody on LinkedIn or X .

Connect with Taylor on LinkedIn or X.

Discover Kynship.

The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!