Episode description
Episode description
This week, Cody, is joined by Mark Ritz, co-founder and CEO of Carnivore Snax. Mark shares his insights on how the company successfully launched on Kickstarter with the help of influencers. Cody and Mark discuss the growth of the brand and the importance of authenticity in partnerships. Mark also dives into the impact partnering with Joe Rogan has had on the brand and leveraging user-generated content for advertising. The conversation finished off with Mark emphasising the need for clarifty in targeting and content creation, as well as the importance of having a unique product in the market.
03:02 Launching on Kickstarter with Influencers
05:00 Success of the Kickstarter Campaign
06:06 Growth of Carnivore Snacks
07:04 Factors Contributing to Success
08:18 The Power of Tribes
09:13 Expanding Beyond the Carnivore Tribe
12:42 Working with Influencers
17:26 The Importance of Authentic Partnerships
18:37 Partnership with Joe Rogan
20:07 Content Creation for Ads
25:28 Advice for Getting Started
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Cody Twitter:
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw
Taylor Twitter:
https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw