Episode description

The latest episode of The Bottom Line shatters common misconceptions about media buying, as hosts Cody and Taylor from Kynship delve into the intricacies of modern digital advertising. They address the myth that media buyers simply "set it and forget it," revealing the strategic depth and constant analysis required for successful campaigns.

The hosts provide a behind-the-scenes look at how their team spends time on forecasting, creative analysis, and offer optimization rather than making frequent in-platform adjustments. They explain the importance of understanding metrics beyond in-platform CPAs, such as blended new customer ROAS and overall business profitability. Cody and Taylor also share valuable insights on campaign structuring, creative management, and the delicate balance of when to make changes versus letting campaigns run their course.

This episode offers a masterclass in strategic media buying, covering topics like auction dynamics, the impact of LTV on advertising strategies, and the crucial role of creative in unlocking ad spend. Don't miss out on these expert insights – listen now to elevate your media buying game.