Episode description
Welcome to the latest edition of the Leadership in Insurance podcast.
In this week's episode, we were joined by David George.
David is CEO of Bikmo a specialist cycling insurance business that enables and protects the world's cycling enthusiasts. Bikmo is a values-led and mission-led business and whilst we wanted to talk all things insurance I wanted to discuss purpose and culture - it's not often you get to speak to a person who has taken a hobby and made it into a business - especially an insurance business.
In this conversation we discuss:
- Why cycling needed a specific insurance provider
- The bike geek hierarchy at Bikmo - is there bike bullying? (No - obviously)
- The impact of Covid on the growth of cycling Ebikes and the changing nature of cycling demographics
- Why not extend your home policy?
- How David followed his passion when he had a successful career as an engineer
- How Bikmo originally started as a comparison engine
- Focus on getting people back on the road vs indemnifying them
- Becoming a B-Corp - why do it? What does it entail?
- Values led - how it delivers ROI How to maintain values as you grow?
- We try and define "Insurtech" vs tech-enabled
- Utilizing tech shouldn't it always centre on the customer?
This is a conversation I have wanted to have for some time - values-led organizations especially set up around something that you love to do sounds to me like the goal all businesses should aim for.
Thank you to David for being a great guest.
This podcast was brought to you by FinPro an executive recruitment business that works in the Insurance and Instech space.
Our host is FinPro Director, Alex Bond.
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