![Software, Scalability and Embedded Solutions : An Interview With Simon Bentholm, CCO, Penni.io - podcast episode cover](https://assets.pippa.io/shows/62822c55f7114f0012f2582a/62822c5aa9f40200134e823e.jpg)
Episode description
Hello and welcome to the latest episode of the Leadership in Insurance Podcast where this week we are lucky enough to be joined by Simon Bentholm, Chief Customer Officer at Penni.io.
We had a great conversation this week where we discussed a wide range of topics such as:
- Embedded insurance being the buzz term of 2022 already
- How do you differentiate yourself in a market that has so much investment?
- Many embedded solutions appear to be built technology first
- Do you think this is where some of the market gaps appear? Or is it something else?
- What is driving the rise in embedded insurance?
- How much of a threat does embedded insurance pose to the traditional insurance market?
- How are customers are actually making decisions about purchasing insurance?
- How should customer journeys be done to really "embed insurance”?
- The solution is in scalability, and how do you create software that enables that?
Thank you Simon for your time, it was great to speak to you!
This Podcast was brought to you by FinPro, an executive recruitment business that works in the Insurance and Insurtech space.
Our host in FinPro Director, Alex Bond
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