Episode description

People would rather sift through fake AI results than see yet another ad. Something is happening in advertising, and the creator economy is affected greatly.

The shift towards trust-based advertising is a wake-up call for founders and creators when crafting their marketing strategy, as honesty, integrity, and trust are now essential components of a successful approach to outreach.

Here are the steps that you need to take to keep up with this development.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/in-pod-we-trust-how-creators-can-best-juggle-credibility-and-sponsored-content/

The podcast episode: https://share.transistor.fm/s/7ff5761e

The video: https://youtu.be/AZFbKUSmq_I

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Pinto Financial. Check out their demo!