Episode description

In this episode of Money Talk With Tiff, Tiffany Grant sits down with Pia Silva to dive deep into the often misunderstood world of lead generation. Pia, an expert in helping small service businesses maximize their lead generation strategies, breaks down the fundamental principles and actionable steps essential for effective lead generation.

The conversation spans various topics, including the importance of networking, refining your messaging, and the tactical use of content creation and paid advertising to build what Pia calls an "authority machine."

Both Tiffany and Pia offer practical insights and personal anecdotes, making this episode a must-listen for business owners at any stage of their entrepreneurial journey.

Check out the full show notes: https://moneytalkwitht.com/podcast-show-notes/lead-generation/

• Lead generation is about ensuring more people know you exist and trust you.
• Talking to your warm network can be the most effective lead generation strategy.
• Many entrepreneurs find lead generation daunting, but it's simpler than they think.
• Networking events can be a great way to connect and introduce your services.
• Introverts can succeed in lead generation by focusing on one-on-one relationships.
• Creating a clear message about what you do is crucial for effective networking.

• Pia Silva offers a free copy of her book, "Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit."
• To get your free copy, visit: No BS Agencies - Free Book

• Instagram: @pialovesyourbiz
• Website: No BS Agencies

For continued insights on financial strategies and business tips, tune in every Thursday for a new episode of Money Talk With Tiff. Connect with Tiffany Grant on all social media platforms @MoneyTalkWithT.

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