Episode description

In this episode, Tiffany Grant sits down with the inspiring Giovanna "GiGi" Gonzalez, a first-generation wealth builder and the author of "Cultura and Cash." Giovanna shares her personal journey of breaking free from the cycle of poverty and navigating the challenges of managing finances and cultural expectations.

From her experience as the daughter of Mexican immigrants to becoming a pro bono financial educator, Giovanna offers invaluable insights and practical tips for first-generation wealth builders.

Join us as we learn about the "First Gen Five" pillars of personal finance and how Giovanna's book is empowering individuals to take control of their financial future. Get ready to be informed and inspired by this enriching conversation.

Giovanna "Gigi" Gonzalez is a TikTok influencer, financial educator, and author of Cultura and Cash. During The Great Resignation, she quit her 10-year corporate career to pursue her true passion: teaching financial literacy to young adults.

Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine, and Top 25 Creator by Fast Company.

Instagram: @gigithefirstgenmentor

Get the book: Cultura & Cash (Amazon)

Website: https://www.moneytalkwitht.com

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TikTok: @moneytalkwitht

[00:00] Chose economics for employability; enjoyed math. Joined insurance company.

[05:18] Seeking and sharing financial knowledge through volunteering.

[07:27] Entering adult world with financial challenges and responsibilities.

[11:49] Identifying pillars for first generation wealth builders.

• First Generation Wealth Building - Breaking the cycle of poverty
• Financial Literacy - Learning as you go
• Immigrant Experience - Pressure to succeed
• Family Financial Obligations - Balancing giving and personal goals
• Book Release - "Cultura and Cash" provides financial guidance
• First Gen Five - Focus on emergency fund, budgeting, debt payoff, credit, and investing
• Resources - Access book and connect with Giovanna Gonzalez

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