Episode description

The COVID-19 pandemic has changed with way we interact with customers.  Trade shows, conferences, networking events, one on one in person bonding are all on hold.  How do you plan to meet new prospects, nurture your top customers?  We must take action.  Take risks.  Get off the bleachers and jump into the game.  The new normal will look different.  Kim does an amazing job sharing her expertise and ideas in this exclusive interview with Craig Francisco.

About Kim:

Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list properties such as Oprah, The New York Mets, KISS, Shawn Mendes, ACE Comic Con, Miller Coors, and Paul McCartney.

Kim has been named to Forbes 30 Under 30, Advertising Age’s 40 Under 40, and Inc.’s 35 Under 35 list while ZinePak was hailed as a Top 30 Startup to Watch by Entrepreneur, and dubbed an “overnight success” by Inc. Magazine. She was featured on ABC’s hit prime time show, Shark Tank, securing offers from 4 out of 5 sharks and was most recently seen on Live on FOX judging the 2019 Miss USA pageant. Kim’s contributed articles to numerous media outlets including Forbes, The Wall Street Journal, and Forbes Woman.

Kim is passionate about giving back to the next generation through volunteer work and service on foundation boards. In addition to speaking all over of the world, she partnered with LinkedIn in 2019 to release her first course, Entrepreneurship Foundations. Kim’s ultimate goal is to help people realize and embrace their entrepreneurial spirits and empower future leaders. She enjoys good music, witty banter, and commenting on life and entrepreneurship on her social channels. If you don’t interrupt her during one of her beloved Florida Gator games, she is always up for a conversation, laugh, or figuring out a master plan on how she can meet and hug one of her idols, Harrison Ford.

Say Hi on Instagram: @KimKaupe