Episode description
Summary
In this episode of the DevLaunch podcast, Tony Wilson interviews Meg Schlabs, co-founder of Wizardly, a design and branding agency. They discuss the importance of brand persona, the intentional growth strategy of Wizardly, and the challenges of navigating client relationships. Meg shares insights on balancing ambition with family life, the significance of communication in partnerships, and the seasonal trends in agency work. They also explore the dynamics of building trust with larger clients and Meg's future growth plans and marketing strategies for Wizardly.
Keywords
Wizardly, branding, intentional growth, agency dynamics, client relationships, work-life balance, partnerships, communication, marketing strategies, future growth
Takeaways
- Wizardly's brand persona reflects their fun and relatable nature.
- Intentional growth is a unique approach in the agency space.
- Balancing client relationships is crucial for sustainable growth.
- COVID has shifted workplace empathy and flexibility.
- Ambition should extend to all areas of life, not just work.
- Communication is key in partnerships to avoid conflicts.
- Steady growth can present challenges in resource management.
- Seasonal trends affect project availability and client engagement.
- Building trust with larger clients takes time and effort.
- Future growth plans include enhancing marketing strategies and client partnerships.