1d:I[2890,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1e:I[1318,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1f:T531,

My guest today is Lee Robinson, VP Product at Vercel. Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read.

We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment. Timestamps: (00:00) A cycle to guarantee developers love your product (01:15) How developers decide whether to use a new tool (03:45) 3 pillars of a great developer experience (08:34) Trust in open vs. closed source AI models (10:52) Why most developer documentation sucks (17:02) The future of AI-powered interactive docs (23:25) Developer marketing tactics that actually work (27:30) How to balance hype and reality (30:42) Build with developers to gain their trust (32:06) How to recover from losing developer trust (37:01) Mastering the art of writing (42:08) Talk to them, listen carefully, and actually fix their problems Get the interview takeaways: https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing

Where to find Lee:

X: https://x.com/leeerob

Website: https://leerob.io/ 📌 Subscribe to this channel – more interviews coming soon!

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Episode description

The Ultimate Guide to Developer Marketing | Lee Robinson (Vercel)

Episode description