Innovations in In-Store Retail Media: A Conversation with Kayla Winstead, VP of Retail Media at Hy-Vee
Feb 22, 2024•35 min•Ep 12•Transcript available on Metacast Episode description
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Kayla Winstead, VP of Retail Media at Hy-Vee, a super-regional grocer based in the Midwest that offers everything from groceries to prescription refills under one roof. Join us as we explore key retail media touchpoints, including personalised experiences, data collection, in-store innovations, and tracking metrics. Kayla highlights the importance of data and personalisation in retail media and the potential for innovation in in-store marketing.
