Episode description

Sam Parr is the founder & CEO of The Hustle, an 8 figure media business. They have 1.5mil people subscribed to their daily email newsletter + are on track to hit 8 figures in revenue with their paid newsletter, trends.

Sign up for trends here: https://trends.co/?ref=11694

Five Things You'll Learn:

• how he’d build an audience differently today
• starting a paid newsletter business + finding talented writers
• copywriting + persuading people through the written word
• incentives + the future of media
• being emotionally stable while having a chip on your shoulder

Let us know what you think on Twitter:

@bzaidi @creatorlabfm
@thesamparr

Timestamps:

• 00:01:58 Intro
• 00:03:10 Sam’s Hot Dog Stand
• 00:07:53 The Hustle + Trends
• 00:11:01 Finding Great Employees + Writers
• 00:14:19 “The Dumbest Millionaires are in Real Estate”
• 00:15:50 Equity Splits In His Business
• 00:18:06 “Buzzfeed + Vox are Horrible Companies”
• 00:20:24 Subscriptions + Ads
• 00:24:23 Ad Incentives + Fake News
• 00:25:42 Free vs Paid Products
• 00:27:52 Example: Start a Million Dollar Paid Newsletter
• 00:34:20 Biggest Mistakes in Starting A Newsletter
• 00:34:46 Finding Traction
• 00:37:35 “Give People What They Need, Not What They Want”
• 00:38:37 Paid Ads For Growth + Sponsoring Dave Portnoy
• 00:40:04 Giveaways For Subscriber Growth
• 00:41:43 Paid Newsletters Category Ideas
• 00:44:24 How Copywriting Helped Sam Meet His Wife
• 00:47:01 AIDA + The Funnel
• 00:49:55 How To Write A Compelling Headline?
• 00:52:55 Finding Ideas To Write About
• 00:55:07 Editing + Content That Resonates
• 00:59:09 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok
• 01:04:37 Platform Risk – Owned vs Rented Channels
• 01:07:44 YouTube Algorithm: Views vs Time Spent
• 01:08:35 Sam Interviews Bilal: YouTube Growth From The Inside
• 01:11:25 Seeing Android Grow From 4% to 80% Market Share
• 01:13:42 Being Emotionally Stable
• 01:18:12 Dealing With The Chip On Your Shoulder
• 01:20:50 Chilling On 50 Mil