Noah Kagan, AppSumo // Growing On YouTube + Building An 8-Figure Business | Creator Lab - interviews with entrepreneurs and startup founders podcast

‌

Episode description

‌

Episode description

Let us know what you think on Twitter:

Subscribe to Noah's YouTube channel & Podcast:
https://sleek.bio/noah

Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021.

He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over 140k subscribers.

In this conversation, you'll learn:

the 80/20 of succeeding on YouTube

what he's learned from popular YouTubers like Mr. Beast and Ali Abdaal

how Noah tests topics, thumbnails + behind the scenes look at the master doc his team uses to manage his channel (watch screen share on YouTube.com/creatorlabfm)

growing through partnerships, newsletter swaps + ads

we get personal and talk relationships, his formula for freedom + how he invests

Timestamps:

0:00:00 - Snippet + What We Cover

0:02:12 - Sponsor Break

0:03:01 - Intro + Booyakasha

0:03:32 - Number 30 Employee At Facebook

0:08:17 - What Is AppSumo? $70mil Revenue Business

0:10:15 - AppSumo’s Impact

0:13:19 - Is Noah 11/10 energy all the time?

0:16:27 - Inputs vs Outputs + Craft vs Metrics

0:19:01 - Formula For Freedom

0:20:26 - Knowing When To Stop vs Keep Going

0:24:16 - Finding What You’d Do For Free + As A Kid

0:27:51 - Understanding What Gives You Energy

0:37:09 - Rethinking Old Mental Models Of Money + Happiness

0:41:53 - What Will You Think About On Your Deathbed

0:44:40 - Tale Of Two Lives

0:50:15 - Growing To 140k+ YouTube Subscribers

0:53:34 - Investing $500k Into YouTube

0:56:07 - Who Is Doing YouTube Well?

0:58:42 - 80/20 of YouTube

1:00:41 - Mr Beast, 100 staff + treating it like a business

1:02:06 - His YouTube Creation Process

1:02:30 - Topic Selection

1:03:54 - Testing Topics, Thumbnails + CTRs

1:06:36 - Balancing What You Want To Make vs What Audience Wants

1:08:36 - Tools To Help With Topic Selection

1:09:18 - Screenshare - Noah Shares “Weekly Video Ideas” Planning Doc

1:14:32 - Partnerships + E-Mail Swaps

1:16:29 - Paid Ads

1:20:53 - Audience Questions

1:21:56 - Asymmetric Bets, Relationship With Money + Investing

1:26:29 - Wealth in Concentration, Preserve Through Diversification

1:28:08 - Where Do You Have An Advantage

1:28:50 - Why Noah Is Still Working

Thank you to our sponsors:

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com