Episode description

Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

• 0:00:00 - Snippet
• 0:00:39 - Sponsor: AppSumo
• 0:01:07 - Intro + Landing In The US
• 0:07:45 - Origins Of Nutribullet
• 0:11:21 - Finding A Differentiator + Landing On Pricing
• 0:13:17 - Reaching Half A Billion Dollars In Revenue
• 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
• 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
• 0:23:00 - Designing Product
• 0:26:27 - Day 1 of Designing New Product
• 0:30:20 - Creating a Prototype + 3D CAD Model
• 0:32:10 - 80/20 of launch + growth
• 0:35:42 - Customer Feedback
• 0:39:19 - Sponsor Break: Linkedin Jobs
• 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
• 0:45:07 - Craziest Informercial Day
• 0:47:24 - Scale of TV advertising + using data
• 0:51:13 - Understanding ROI of Ad Spend
• 0:53:37 - Increasing Cost of Facebook & Google Ads
• 0:59:52 - Home Shopping Channel and China’s Live Shopping App
• 1:03:27 - International Expansion
• 1:06:51 - Hiring Good People
• 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
• 1:15:14 - Staying Healthy
  

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

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