Episode description

In this episode of Simple Tech Talk, Ceres Brouwer interviews Sébastien Audoux, a leading figure in sports media and digital transformation. With over 20 years of experience, including spearheading Canal Plus's digital strategy and live sports innovation, Sébastien shares insights into how AI is revolutionizing the sports media landscape. The discussion dives into AI's role in making production faster, scalable, and more efficient—transforming workflows from highlight generation to real-time, personalized feeds. Sébastien also tackles the challenges of balancing AI-driven efficiency with the need for human creativity in storytelling.

Throughout the episode, Sébastien sheds light on overcoming industry resistance to innovation, the impact of shifting viewer habits, and how AI is enabling hyper-personalized content for fans worldwide. He offers a unique perspective on the future of sports broadcasting, emphasizing the importance of adapting and learning to remain relevant in a rapidly changing world.

• 00:00 – Introduction to Sébastien Audoux and his journey in sports media
• 02:13 – Revolutionizing workflows: From analog to digital in sports production
• 05:54 – AI as a game-changer: Faster, scalable production and efficiency
• 09:11 – Using AI to create instant, multi-platform highlights after games
• 12:01 – AI’s role in freeing up creative minds for storytelling
• 16:43 – Overcoming industry resistance to innovation and AI
• 22:17 – Engaging younger audiences through personalized content
• 26:33 – Making youth sports accessible with AI-powered, automated production
• 31:52 – The “active inertia” complex: Why some resist change in sports media
• 38:07 – Risks of AI and the potential for misinformation in sports media
• 43:53 – The future of sports feeds: Moving towards hyper-personalized viewing
• 46:28 – Final advice for leaders on adapting to AI and staying open to change

Links and Resources:

Sébastien Audoux on LinkedIn

Ceres Brouwer on LinkedIn

Simplify Tech Website