In this episode, we engage in an inspiring conversation with Priscilla McKinney, CEO of Little Bird Marketing and author of Collaboration is the New Competition. Priscilla dives deep into the power of cross-pollination in business and how AI is opening up new ways for creativity and collaboration. The discussion also covers AI's role in strategic decision-making, enhancing marketing efforts, and addressing ethical considerations in the tech world. Learn how AI can serve as a valuable tool to spark ideas, drive productivity, and adapt to the ever-changing business landscape.

Chapters:

00:08 - Introduction to Priscilla McKinney and her work at Little Bird Marketing
01:46 - Priscilla’s journey: from adapting to different cultures to building a marketing empire
03:08 - The power of cross-pollination in business and how AI enhances collaboration
05:04 - AI’s role in sparking creativity in marketing and business development
08:09 - Addressing the ethical implications of AI and bias in marketing
10:52 - Why businesses shouldn’t wait for AI to be perfect before adopting it
12:27 - How Priscilla personally uses AI in her day-to-day life
15:19 - Future trends: AI's impact on marketing and market research
18:13 - The evolving role of AI in enabling data analysis and enhancing productivity
20:52 - The future of work: how AI will displace some jobs but create new opportunities
22:11 - Priscilla’s advice for entrepreneurs: the importance of networking and cross-disciplinary connections

Links and Resources:

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Episode description

AI in Marketing: Priscilla McKinney on Creativity, Ethics, and Strategy

Episode description