Sales-led vs Product-led, Upselling Team, and Much More with Daniel Melkersson of PinMeTo - podcast episode cover

Sales-led vs Product-led, Upselling Team, and Much More with Daniel Melkersson of PinMeTo

Jul 17, 202327 minEp 5Transcript available on Metacast
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Episode description

In this episode of The Venture-Scale SaaS Operator, Daniel Melkersson shares his decade-long story of building PinMeTo, a unique “upselling” team, and getting to more than $5M ARR.


Tune in to learn more about:

~ How much to charge to become a sales-led company?

~ A unique upselling team within a sales team.

~ What to look for in a sales person?


Timestamps

  • (00:00) - Intro
  • (00:29) - What problem does PinMeTo solve?
  • (02:23) - How did Daniel find the problem to solve?
  • (08:55) - Why is PinMeTo a sales-led and not product -led?
  • (12:34) - How much you can charge to go Sales led?
  • (14:14) - Hiring first salesperson.
  • (15:40) - Unique Team structure of PinMeTo Sales team.
  • (24:10) - Why Daniel went from being CEO to a Board Member.
  • (26:55) - Outro


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Follow Daniel Melkersson

On LinkedIn: https://www.linkedin.com/in/danielmelkersson

On Twitter: https://twitter.com/danielmelker


Mentioned in the Episode

PinMeTo - Daniel’s Current Startup

ReactSquad.io - React.js Agency for Startups


EarlyNode

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

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Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis