Episode description

In this episode of The Venture-Scale SaaS Operator, Maciej Zawadzinski discusses Piwik PRO, a privacy-friendly alternative to Google Analytics with a suite of tools for digital analytics and customer data management. He shares insights on how they adapted to the changing landscape due to Google Analytics and their strategy to capitalize on the situation.

Tune in to learn more about:

~ Piwik PRO's role as a privacy-friendly Google Analytics alternative

~ Strategies for thriving in the evolving analytics market

~ Maciej's approach to company growth and entrepreneurship

Timestamps:

• (00:00) - Intro
• (00:33) - Problem Piwik PRO Solves
• (01:26) - Capitalizing on Google Analytics Sunset
• (03:15) - Transition to Freemium Model
• (05:55) - Target Market Shift
• (10:04) - Marketing Strategy and Budget Allocation
• (07:12) - Role of Partner Channels
• (09:14) - Finding and Approaching Resellers
• (13:09) - Separation of Agency and Product Business
• (18:53) - Why Maciej Zawadzinski Stepped Down as CEO
• (24:19) - What Makes a SaaS Company Attractive for Investment
• (26:27) - Future Vision for Piwik PRO
• (28:44) - Outro

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Follow Maciej Zawadzinski

On LinkedIn: https://www.linkedin.com/in/zawadzinski

On Twitter: https://twitter.com/zawadzinski

Mentioned In The Episode

Piwik PRO - A Privacy-Friendly Analytics Suite

ReactSquad.io - React.js Agency for Startups

EarlyNode

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Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis