Episode description

In this episode of The Venture-Scale SaaS Operator, Pedro Gutiérrez talks about Avify, an omni-channel inventory management platform for SMBs in Latin America.

He talks about connecting inventory to WhatsApp, solving merchant challenges, and automating the commerce process. He talks about how Avify addresses the specific challenges of conversational commerce, such as connecting inventory to WhatsApp, automating order processing, and ensuring 360-degree traceability of inventory.

Tune in to learn more about:

~ Navigating the challenges of scaling in Latin America

~ Avify's omni-channel inventory management solution

~ The power of a strategic pricing shift

Timestamps:

• (00:00) - Intro
• (00:30) - Problem Avify Solves
• (02:37) - Customer Base and Expansion
• (04:00) - When Merchants Experience Pain And Need Avify's Solution
• (05:03) - Revenue and Pricing Changes
• (06:43) - Managing Customer Transition to Higher Pricing
• (12:50) - Referral Program and Partner Channels
• (22:10) - Corporate Adoption
• (23:18) - Funding and Future Plans
• (23:52) - Big Vision for the Company
• (26:22) - Outro

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Follow Pedro Gutiérrez

On LinkedIn: https://www.linkedin.com/in/peter-gg

On Twitter: https://twitter.com/heypeter_io

Mentioned In The Episode

Avify - Omni-channel Inventory Management Platform for SMBs

ReactSquad.io - React.js Agency for Startups

EarlyNode

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Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis