Episode description

Today we have the pleasure of speaking with the beautiful Anitra of Reflektion Design. Her company curates beautiful, handcrafted pieces for your home, direct from Africa. Anitra has a true love for art and authenticity. Take a seat and enjoy as she takes us on a journey through her entrepreneur experience.

It started with being laid off multiple times and stopping to ask herself a simple but brave question, "What do I love?" Taking the time to sit still and answer this question is what fuel the creation of Reflektion Design.

She curates a myriad of wood carved art, handmade textiles, clay sculptures and more from Cameroon, Kenya, Ghana and Uganda, establishing collections from verified artisans so you can bring the energy and beauty of African artistry into your home. Her knowledge of process began when she spent 8 weeks in Ghana, immersed in the culture and process of creating African textiles.

I was impressed with Anitra's knowledge and commitment to process, and I am sure you will be too. Her direct relationships with African artisans allow them to earn a fair livable wage as they create through time-honored craftsmanship.

Anitra's collections have been featured in magazines such as Better Homes & Gardens, Essence, and Vanity Fair to name a few. She shares how collaborations with black designers led to greater exposure. In addition to her website, her collections can be found in retail stores, such as Wayfair, Walmart.com, HSN and if you in ATL - the Westside Market Midtown Atlanta. She also has beautiful YouTube channel that includes home tours and educational videos!

Of course, we cover how she navigates her self-care practices, and she graciously gives a masterclass on building your business around the life you want to live! Anitra shares her goals for the future, and the pros and cons she considers in the process.

There is a lot to learn from Anitra, so listen up, take what resonates with you into your entrepreneur journey and let it lighten your load.

Connect with Anitra in these places:

website: www.reflektiondesign.com

IG: @reflektiondesign

YouTube: @reflektiondesign/videos