Episode description
Episode description
In this episode of The Digital Executive, Brian Thomas sits down with Shameka Volkers, a seasoned content writer and copywriter, to discuss her transition from financial services to content marketing. Shameka shares how a pivotal moment with her young daughter led her to leave the corporate world and pursue a career that balances her passion for writing with her desire for more family time. Now a Certified Content Marketing Specialist and Certified Search Marketing Specialist, she helps businesses generate leads and secure repeat sales through strategic, human-centered content.
Shameka also dives into the evolving role of AI in content creation, emphasizing the importance of using AI tools wisely while maintaining a human touch. She explains why consistency and strategic adjustments—rather than drastic changes—are key to successful marketing. Whether you're a business owner looking to refine your messaging or a writer navigating the future of AI-driven content, this episode offers valuable insights you won’t want to miss.