Episode description
Episode description
In this episode of The Digital Executive, Brian Thomas interviews Barbara Wardell and Ernesto Cullari, the dynamic duo behind a cutting-edge geofencing ad agency. Barbara, a former specialty medicine marketer, and Ernesto, a trailblazer in data-driven advertising, share how their unique approach is turning industries upside down by driving over 5,000 satellite-verified in-store visits monthly across the U.S., Canada, and Australia. They delve into the power of geofencing technology, the importance of targeted ads, and the future of location-based advertising. Listen in to discover how geofencing is reshaping the marketing landscape by delivering precise, measurable results while respecting privacy.