Episode description
Episode description
In this episode of The Digital Executive, Brian Thomas speaks with Greg Auerbach, co-founder of Fytted and creator of All Athlete. Greg shares his journey from revolutionizing athletic recruitment at the University of Michigan to creating an AI-driven platform that democratizes sports recruitment and improves online shopping through precise body measurements. He explains how Fytted is enhancing customer satisfaction and retailer sustainability by providing personalized fashion recommendations. Greg also discusses the evolving role of AI in both sports and fashion, highlighting future trends like hyper-personalization, virtual try-ons, and sustainable practices. Tune in to hear how Greg’s innovations are transforming both industries.