Episode description
Episode description
In this episode of The Digital Executive Podcast, host Brian Thomas interviews Natalie Swan, the founder of Swan Associates, a firm specializing in providing fractional CMO support to B2B companies. Natalie shares her journey from early entrepreneurial experiences to building a company that partners with $5 million and up B2B companies, helping them transform their marketing strategies. She explains how Swan Associates combines strategic marketing with hands-on implementation, making their approach uniquely effective. Natalie emphasizes the importance of focusing on the basics—understanding customers, refining brand messaging, and building strong relationships—over chasing the latest trends. She also discusses the iterative nature of marketing and the importance of data-driven decision-making. This episode is essential listening for B2B leaders looking to elevate their marketing strategies and drive impactful results.