The Secret to Boosting Sales and Marketing Success

Episode description

Join us as we uncover the importance of a unified relationship between sales and marketing teams, highlighting how this synergy can drive profitability and customer satisfaction. Learn practical strategies to empower your teams, harness emotional buying behaviors, and engage your audience effectively.Top of Form

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• Date and Event: April 30, 2020 - Marketing Training Call - ATS Business University
• Instructor: Leading today's session
• Topic: The relationship between your sales team and your marketing team and why it needs to be cohesive (Part 2)

• Unified Sales and Marketing Teams:
• Importance of cohesive work between sales and marketing teams
• Impact of non-cohesive teams on work environment and profitability

• Analogy of a Married Couple:
• A well-functioning team operates like a harmonious household
• Miscommunication leads to inefficiency and problems
• Understanding Buying Process and Pain Points:
• Both teams must understand the buying process
• Marketing creates collateral addressing pain points, helping sales teams

• Empowering Sales Teams:
• Provide knowledge, skills, and content for profitable sales transactions
• Sales team uses marketing content to target emotional reactions
• Sales Team Insights:
• Sales team gathers information from customer interactions
• Marketing team uses this information to create effective collateral

• Customer Emotional Buying:
• Customers make emotional purchases, then justify with logic
• Example: buying a book like "The Seven Habits of Highly Effective People" due to emotional attachment to success
• Customer Un-Buying:
• Customers can talk themselves out of a purchase before or after buying
• Small businesses must avoid post-purchase un-buying (chargebacks)

• Cold Calling Scripts:
• Develop strong, rehearsed scripts for cold calling
• Engage potential customers effectively
• Consistent Customer Interaction:
• Contact new customers multiple times in the first week
• Build trust and reduce the risk of chargebacks

• Shift in Perspective:
• Treat customers as an audience rather than mere buyers
• Build relationships by consistently engaging and delivering value
• AIDC Method:
• Attention: Capture audience's attention
• Interest: Pique their interest
• Deliver: Provide valuable, new information
• Close: Convert interest into sales

• Content Creation and Offering:
• Develop free content to establish expertise
• Offer low-cost, high-value one-time content
• Transition to automated monthly subscriptions
• Leveraging Social Media:
• Use platforms like WhatsApp for audience engagement
• Measure and adapt based on platform-specific analytics

• Building a Community:
• Foster a sense of belonging and engagement among your audience
• Provide platforms for interaction and sharing
• Personal Branding:
• Develop a strong personal brand that can extend to multiple areas
• Be authentic and accessible to your audience

• Continuous Learning and Adaptation:
• Stay updated with industry trends and tools
• Be adaptable and open to feedback
• Implementation:
• Take immediate action on strategies discussed
• Continuously improve based on results and feedback