Episode description

With the recent announcement that Beachbody’s Bodi will be moving from a network marketing model to an affiliate or omni-channel model, Chalene gives her thoughts and insights on what she thinks the future of MLM and network marketing is. She also shares her thoughts on what she would do if her network marketing company shut down today and whether or not she would join another one. With a rapidly changing landscape in consumer habits, regulatory scrutiny, and the rise of affiliate marketing, it's more important than ever to stay ahead of the curve.

We'll explore why network marketing is in decline, touching on the impact of the anti-MLM movement and why more companies are transitioning to omni-channel and affiliate models. Chalene also shares her insights on how CEOs’ decisions, regulatory pressures, and consumer behavior shifts are affecting the industry. Plus, we’ll talk about what to look for if you're concerned about the viability of your current company.

She also gives practical advice on planning for the future, living within your means, and the importance of building your personal brand. If you're in the MLM space or considering jumping into affiliate marketing, you won't want to miss this one!

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Chalene’s Perplexity Prompts:

• I would like to compare two network marketing companies in terms of their risk and potential for success. Below, I’ll provide a list of specific questions, and I’d like you to give me detailed, factual insights and a comparison based on those questions. The two companies I would like to compare are ______ and ______. 
• Based on the available research, clarify the current corporate setup for each company. Specifically, I want to know if the company is publicly traded, family-owned and funded, venture capital-backed, private equity-owned, franchise-based, structured as a partnership or LLC, or a subsidiary of a larger corporation. 
• Compare the financial performance, growth rates, and market stability of these two companies in the US market including revenue trends, Growth of company infrastructure/staffing, profitability, and any recent challenges or successes in the network marketing industry.
• Analyze the product offerings, pricing strategies, and target markets of ________ vs __________ , comparing proprietary Offerings, market trends and future competition for existing product catalog  as well as an analysis of their claims and certifications related to natural, organic ingredients, safety, and effectiveness. 
• Evaluate the business models, compensation plans, and entry costs for new distributors in _________ vs __________, and Include information on required investments, potential earnings, and the sustainability of each company's network marketing approach.
• Compare the customer satisfaction ratings and reviews for both companies' products and services if the following things are important to me (personalize) 
• Assess the established trainings, established policies which govern the actions and behaviors of distributors, and the support systems provided by each of these companies for their distributors.
• Compare the CEO’s of these two companies in terms of experience in this realm as well as reputation as a leader, using a collection of social media and reputable industry sources. Please highlight any recent controversies, legal fillings, personal controversies or possible risks associated with each individual. 
• Analyze the retention rates of distributors and customers for both companies over the past 3 years.
• Evaluate and compare the technological infrastructure, it staffing, field training and digital tools provided by each company to support their distributors.
• Assess the financial security of each company if faced with regulatory investigations, fines, and or common litigation in the consumable wellness area of network marketing. 
• Given that I want to make a decision based on the following factors [insert specific factors like: company stability, or quick income potential, or future growth potential, ethical practices, ability to influence company culture, team trainings are in place, global expansion, product reputation, etc) provide a comparison between [Company A] and [Company B], highlighting which one might be a better fit based on available research?”

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