Episode description

Author Don Tapscott visits Google to discuss his book "Wikinomics: How Mass Collaboration Changes Everything".

In just the last few years, traditional collaboration in a meeting room, a conference call, even a convention center has been superseded by online collaborations on an astronomical scale. Today, apps, jetliners, operating systems, mutual funds, and many other products are being created by teams numbering in the thousands or even millions. While some leaders fear the growth of these massive online communities, author Don Tapscott’s book "Wikinomics" proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A guide to one of the most profound changes of our time, "Wikinomics" challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by Tapscott, "Wikinomics" shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, or even building motorcycles.

An important look into the future, "Wikinomics" will be your road map for doing business in the twenty-first century.

Originally published in February of 2007.

Visit http://youtube.com/TalksAtGoogle/ to watch the video.