Episode description
In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&D can learn from these strategies.
She summarises the key strategies as being:
- focusing on emotional impact
- communicating visually
- engaging writing
The interview explores each of these strategies in more depth.
Useful links on marketing and learning
- Find out more about Bianca
- Download Bianca Baumann’s Little Black Book of Marketing and L&D
- The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs