Episode description

With us today is Luke Lim, Co-founder and CEO of Supermom, Southeast Asia's top parenting data platform. With over 100 brands using Supermom for intel and marketing purposes, the community-centric platform has profiled over 3 million moms, creating a robust ecosystem for “key opinion moms” to gain knowledge and earn extra income through brand endorsements.

With a projected year-on-year growth of 100% in 2024, Supermom is set to scale new heights.

Today, Luke discusses how his team is achieving these impressive numbers, along with Supermom's impact on the digital landscape for parents across Southeast Asia.