Episode description

In today's MindShare episode, we dive into Indonesia’s new retail scene. Host Leighton Cosseboom is joined by Tiffany Danielle, co-founder of Rosé All Day Cosmetics (RADC), an Indonesian beauty brand that recently raised a series A round of US$5.41 million led by SWC Global, with participation from AC Ventures and new backer DSG Consumer Partners.

The round came shortly after RADC saw 4x annual revenue growth in 2022 followed by 6x growth in 2023. 

Also with us, Jack Zhang is the co-founder of Simplus, a leading Southeast Asian small home appliance brand that tripled sales in 2023. Some of its most popular items include its signature high-speed hair dryers, easy-to-use air fryers, high-quality vacuums, mops, and more.

During the ‘Double 11’ shopping festival in 2023, Simplus ranked number one on TikTok and number two behind Philips on Shopee’s top brands in small home appliances and achieved a record-breaking US$1 million in sales on a single day. Both companies have reported profitability.