Episode description
Episode description
Are you flying blind when it comes to your online business? 🤔 It's time to get serious about tracking your progress and supercharging your growth! In this eye-opening episode, I'm sharing the six key performance indicators (KPIs) that every podcaster should be monitoring to build a thriving online business. Why measuring matters: I kick things off by revealing Pearson's Law – a principle that's guided my business success since 2003. You'll discover how simply tracking your performance can lead to dramatic improvements, and why adding accountability takes those results to the next level. The 6 must-track KPIs for podcasters:- Discovery calls (and why quality matters just as much as quantity)
- Monthly revenue (with a tip for the money-anxious among us)
- Podcast downloads (and the recent shifts you need to know about)
- Email list size (hint: ignore this at your peril!)
- Social media growth (which platforms I'm focusing on right now)
- Membership numbers (if applicable to your business model)
- How these KPIs interconnect to drive your business forward
- The simple Google Sheets hack I use to stay on top of my numbers
- Why expert positioning is crucial (and how to nail it if you're struggling)