Episode description
Social media advertising is a staple in many authors' DIY marketing plans, but when is social media advertising not beneficial? And how do you really know if it's paying off?
Our goal for this episode is to have an unfiltered and honest conversation about social media advertising, the challenges and the requirements for ensuring they're working for you. You might be surprised (or you might not) but you'll no doubt come away with a better understanding of how to assess the appropriateness for your brand.
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