Episode description
Episode description
It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time?
Focused and strategic marketing isn't actually that hard. GASP! How can we say that? Because the education and research needed for strategic marketing is front loaded. You set yourself up correctly, and every marketing effort after that is significantly more effective!
But too often authors start marketing before they fully understand the bigger picture of why they're doing what they're doing.
Our goal for this episode is to have a candid chat about the differences between marketing with the goal of simply "doing marketing" and marketing in ways that connects with readers and actually help you build a successful brand.
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