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Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch.

But what is a soft launch really? And how does it work in the publishing industry?

Our goal for this episode is to chat about the origins of the soft launch, and what they are and aren't, especially in today's publishing market. We'll also give you tips for running a successful soft launch if you think you're ready for it!

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Episode description

Let's Talk About Soft Launches & Whether They Really Work

Episode description