Episode description
It seems obvious, doesn't it? But Amy's got strong feelings about this, and she's not wrong.
Marketing and sales are not the same but they are often used interchangeably, which can create unrealistic expectations and divert your attention from elements of your platform and promotion that really matter. Amy will explain more (as only Amy can).
Our goal for this episode is to ensure you fully understand how to focus on sales and marketing as two separate elements of your business and book marketing plan.
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