Episode description
"I know enough people who will buy my book I don't have to worry about marketing it!"
If you've said this you're not alone, but you're also not setting yourself up for real success.
Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it" and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than simply tapping into low hanging fruit. And nothing is good enough if you haven't done everything. If you haven't used a good editor, it's not good enough. If you haven't hired a good book cover designer, it's not good enough. See the other trend here?
Listen to our discussion about this to figure out the best ways to avoid these pitfalls and why our honesty is really going to set you and your book up for the best chances at success!
April Promotion:
Book covers matter, more than a lot of authors realize.
So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- let us help!
Rate and leave a review for the show, forward a confirmation or screenshot of your live review to info@amarketingexpert.com and get a discount code for our Book Cover Collaboration!
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https://amarketingexpert.com/author-mentorship/
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