![Brendan Frazier - Understanding the Fuel and Friction Model of Behavioral Finance - podcast episode cover](https://image.simplecastcdn.com/images/62718810-abcb-4d0d-a376-4c8dd1f690fe/2c0a85b0-e2a6-4d09-b3a0-3d3f390152c9/3000x3000/standard-deviations.jpg?aid=rss_feed)
Episode description
Tune in to hear:
- Behavioral Coaching is one of the most important things a financial professional can do for their client, yet surveys show that clients don’t put a lot of value on it. How can we bridge this gap and help our clients see how much value we can deliver here?
- Brendan claims that many advisors are creating “reverse rapport” in their first client meetings. What does he mean by this and how are they getting it wrong?
- How do we help our clients prepare for an uncertain future when not only the markets themselves, but also the market participants, are both so subject to change?
- Might we be too focused on “igniting the fuel” of a client’s investment plan? Can removing friction be an equally, if not more, effective strategy to help them achieve their goals?
Compliance Code: 3123-OAS-12/16/2021