Episode description
Tune in to hear:
- What are some of the psychological mechanisms that make our vision of ourselves so cloudy at times?
- If Melina hoped to draw out a deeply personal answer to the question “what are your financial goals,” how would she go about constructing the question?
- What are the hallmarks of a psychologically sophisticated brand and what is the psychological impact of this authenticity?
- What is the “surprise and delight” approach and why isn’t it more ubiquitous in customer service and UI design?
- How can we protect ourselves against being on autopilot as consumers? How do business owners encourage getting their clients in this kind of groove?
- How is pricing strategy a lot more complicated than it seems on the surface?
Compliance Code: 1274-OAS-7/20/2022