Harvard Business School professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.
How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand | Cold Call podcast - Listen or read transcript on Metacast
