Design genius Jony Ive was Steve Jobs’ chief collaborator at Apple. But Ive didn’t run Apple after Jobs’ death: That role went to Tim Cook, the supply chain guy. Now Apple is a company that’s increasingly interested in making money from services and is less dependent on jaw-dropping devices. And Ive doesn’t work at Apple anymore.
Journalist Tripp Mickle, who covered Apple for years at the Wall Street Journal, has a new book about the fraught relationship between Cook and Ive, and Apple’s transformation after Jobs, and this is one where the title gives away a lot: “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul.” He talks to Recode’s Peter Kafka about all of that — as well as a curious and telling anecdote about a soap dispenser.
Featuring: Tripp Mickle (@trippmickle), New York Times reporter and author of After Steve
Host: Peter Kafka (@pkafka), Senior Editor at Recode
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Behind the scenes at Apple with journalist Tripp Mickle | Channels with Peter Kafka podcast - Listen or read transcript on Metacast
