Wall Street Journal’s Eliot Brown first became interested in WeWork back in 2014 after an encounter with founder co-founder Adam Neumann, who quickly told the reporter that he should not “think about his company as a real estate business, but as a community-building startup”. Fast forward seven years, Brown, along with his colleague Maureen Farrell, plan to release their new book The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion, which chronicles the infamous journey of one of the most talked-about companies in recent years, and how a billion-dollar business fooled Silicon Valley.
Featuring: Eliot Brown (@eliotwb), Reporter for Wall Street Journal and Author
Host: Peter Kafka (@pkafka), Senior Editor at Recode
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WeWork's rise and fall (and rise again?) with Eliot Brown | Channels with Peter Kafka podcast - Listen or read transcript on Metacast
