Episode description

Join host Bert Miller in this fascinating episode of Beyond the Bottom Line as he interviews Joe Fortune—CEO (or “Chief Meister”) of Jägermeister—about the brand’s 90-year legacy and its innovative transformation in the U.S. market. Discover how Jägermeister balances a close-knit, family-owned culture with high-performance goals, adapting to changing consumer preferences while staying true to its iconic shot identity. Joe shares insight into the company’s multi-generational perspective, strategic leadership approach, and the importance of talent acquisition for sustainable growth. Plus, learn how the brand’s data-driven focus aligns with Jägermeister’s heritage to create a thriving, future-ready organization.

In This Episode, You’ll Learn:
•How a fifth-generation, family-owned business stays agile in a competitive beverage industry
•Why redefining target consumers is pivotal for Jägermeister’s ongoing success
•The role of employee engagement, open communication, and organizational development in building a high-performance culture