Episode description

In this inspiring episode, join host Bert Miller as he welcomes back Raul Leal, the visionary CEO of SH Hotels & Resorts. Dive into the world of sustainability and experiential luxury in hospitality as Raul Leal discusses how they've created sustainability as a culture, not just a checkbox. 

Bert and Raul discuss sustainability and experiential luxury in the hospitality industry and how guests are now looking for unique and intimate experiences. 

Explore the brands’ ambitious global expansion plans, including their sustainability-driven growth with   1 Hotels, Treehouse, and the ultra-luxury Baccarat brand. Raul emphasizes the importance of manpower planning and establishing a strong local presence to honor the unique cultures of the regions they enter. 

Bert and Raul also discuss how SH Hotels & Resorts preserves the brand culture during rapid growth, and how his hands-on approach and commitment to sustainability ensures that the brand's mission and culture are not just words on paper but a way of life. 

Technology investments in marketing, like AI and data-driven personalization, are being implemented to continue to delight guests and redefine luxury in a changing world. 

Throughout this discussion, SH Hotels & Resorts' mission for sustainability and dedication to doing good for teammates, communities, and partners is clear. 

This episode is a must watch! 

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